Given my views on our society and the feminine “ideal,” it should be fairly clear at this point what I think about Victoria’s Secret. The whole way that brand markets its products just makes me shake a little with indignation. I haven’t set foot in one of those stores in years. I just won’t support that company with my dollars. And let’s be clear: the “fashion show” that VS puts on on television once a year is just soft porn that’s received a stamp of cultural acceptability.
But here’s the thing: the show is now being marketed to families. Yes, somehow this spectacle of impossibly thin, tall models with unnaturally large breasts who are showcased in sexy bras and angel wings (really?) is now somehow becoming a family event. Wha? Even though most rational people would not consider this family entertainment, it’s hard to ignore how the show is being packaged and advertised. The runway models wearing itty-bitty push-up bras and panties adorned with bling galore (can someone say Bedazzler?) are being accompanied by musical entertainment. This year, it’s Rihanna, Justin Bieber and Bruno Mars. Just who is Justin Bieber’s audience? Teen and tween girls. And Rihanna’s? Same. The producers are clearly aiming to snag the eyes of young girls and prepubescent boys, not just the obvious men of all ages and teen boys.
Is anyone else outraged by this? It’s bad enough that men are going to watch this “acceptable” porn on network television and just reinforce the feminine body ideal. And it’s bad enough that women are going to see it as well and have yet another opportunity to compare themselves unfavorably to what’s honestly a runway full of genetic aberrations. Now, young girls and boys are being indoctrinated into the religion that worships the female body ideal as well.
Just turn off the TV or switch the channel.
I’m a book reviewer, editor, and writer with four daughters and tons of projects always keeping me hopping. I blog at Life and Lims and run the book review site Rated Reads.